Privacy policy

Effective Date: June 23, 2025

Herbera LLC ("we," "us," or "our") operates https://www.herb-era.com (the “Site”). This Privacy Policy outlines our policies regarding the collection, use, retention, and disclosure of personal information received from users of our Site. By using the Site, you acknowledge and consent to the practices described in this policy.

1. Information Collection and Use

When using our Site, you may be asked to provide certain personally identifiable information ("Personal Information"), such as your name, email address, phone number, and physical address. We collect this information solely to deliver and improve our services and products.

2. Consumer Consent

We obtain your explicit consent before sharing your personal information with third parties for marketing purposes. Consent will be clearly requested during data collection and is voluntary.

3. Data Sharing Explanation

We may share your Personal Information with specific third-party service providers. These providers include, but are not limited to, payment processors, shipping partners, email marketing platforms, analytics providers, and customer support services. We explicitly do not share your mobile information with third parties for marketing purposes without your explicit consent.

4. Data Transfer Commitments

We do not sell, trade, or otherwise transfer your Personal Information to external parties without your explicit consent, except as required by law or as outlined in this policy.

We employ industry-standard encryption (SSL), secure data handling protocols, strict access controls, and comply with relevant security certifications (such as SOC 2 compliance) to safeguard your data.

5. Data Retention Policy

We retain your Personal Information only as long as necessary to fulfill the purpose for which it was collected or as required by law. After the retention period, data is securely deleted or anonymized.

6. Log Data and Analytics

We automatically collect data your browser sends whenever you visit our Site ("Log Data"). This data includes your IP address, browser type, the pages you visit, the date and time of your visit, and other statistical data. We utilize third-party services like Google Analytics to analyze Log Data to enhance user experience. Google's privacy policy is available here: https://policies.google.com/privacy.

7. Cookies Policy

We use cookies (small data files stored on your device) to enhance your experience, analyze site usage, and personalize your interactions. Cookies categories include essential, analytics, and marketing. You can manage or disable cookies through your browser settings.

7. AI Chatbot Policy

Our Site includes an AI chatbot designed to assist with customer inquiries. By using the chatbot, you acknowledge interactions may be recorded and analyzed to improve service quality. You explicitly acknowledge that chatbot responses are automated, may not always be accurate, and are provided solely for informational purposes. We disclaim liability for any actions taken solely based on chatbot interactions.

8. Opt-Out Rights and Procedure

You may opt out of receiving marketing communications from us at any time through:

Clicking "Unsubscribe" in email communications.
Replying "STOP" to SMS messages received from us.
Contacting us directly at support@herb-era.com.

Opt-out requests will be processed within ten business days.

8. International Data Transfer

Personal Information collected may be stored or processed outside your country, including the United States. When data transfers occur internationally, we implement protective measures to comply with applicable data protection laws.

9. Security Measures

We implement comprehensive industry-standard security practices to safeguard your Personal Information. However, no method of electronic transmission is completely secure, thus we cannot guarantee absolute security.

10. Changes to This Privacy Policy

We may update or modify these Policy at any time at our sole discretion. Any changes will be posted on this page with the revised “Effective Date” at the top. It is your responsibility to review these Policy periodically for changes. Your continued use of the Service after any modifications constitutes your acceptance of the updated Policy.

11. Contact Us

For any questions or concerns about this Privacy Policy, please contact us:

Email: support@herb-era.com
Address: Herbera LLC, PO BOX 5306, Denver, CO, 80217